With our expertise in sensory analysis and consumer understanding, we facilitate the creation of authentic connections with your customers by comprehending their preferences and enhancing your food, beverage, and ingredient products according to their expectations.
years of experience
We are a proudly Mexican company with a global reach. Specializing in the food, beverage, and ingredient sectors,we stand out for providing solutions that transform products and strengthen authentic connections.
Since our foundation, we have supported various companies in the creation and reformulation of products,ensuring that every sensory element is carefully considered.
We focus on providing our clients with a competitive edge, enhancing the quality of their products, and fostering consumer loyalty through an unparalleled sensory experience.
We help our business partners grow their ventures, achieve their most important goals, contribute knowledge and new ideas, optimize results, and offer established brand products a sustainable competitive advantage through innovation, ensuring a lasting connection with their consumers.
To consolidate and expand as a company that provides added value through expertise in analytical-sensory information and marketing strategies, positioning ourselves as the best choice in the industry.
Sinergia's services not only trained our panel of tasters but also averted a critical batch rejection by effectively addressing customer observations. Sinergia Sensorial is not just a strategic ally but a lifesaver in crucial situations. We appreciate their quality and efficiency.
Their customer service is prompt and cooperative, with broad sensory knowledge that is easy to grasp. Thanks to them, we have improved our business decisions, balanced communication with suppliers, and gained a sharper sensory understanding of our products and portfolio. Sinergia has been a key partner in our success.
The experience with Sinergia Sensorial is excellent; we highly recommend them. In addition to providing guidance, their support in our training is invaluable. Thanks to them, we have developed new projects with accurate and reliable results, enhancing our ability to assist our clients in product development.
With over 25 years of experience in Processed Foods, Flavors, and Fragrances, I have been inspired by my clients to provide flexible sensory analysis and consumer understanding services tailored to local needs with a global perspective.
As a Food Engineer with a specialization in Marketing and a Master's in Business Administration, I hold a diploma in Managerial Skills Development and certification as a Moderator in Qualitative Studies.
My journey has allowed me to deeply understand the ingredients, food, beverage sector, and other industries in Mexico, Latin America, and Europe.
Our commitment goes beyond analyses and consultations; it is a confidentiality pact that enables our clients to operate with the certainty that their intellectual property, exclusive formulas, and strategic data are protected. We understand that competition can be fierce, and that's why we ensure that no confidential information leaks.
We guide our clients in identifying the specific services they truly need to establish stronger and more lasting connections with their consumers.
carmen.vazquez@sinergiasensorial.com
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