We facilitate decision-making regarding your products by engaging users at a deeper level, allowing you to understand relevant insights from your market.
We employ methodology through research and the application of sensory tests as key tools to transform the most relevant insights from your consumers into new ideas and strategies. This drives the acceptance and growth of your products, be they in the realms of food, beverages, or personal care items.
Sensory analysis can help you identify defects in your products and develop new ones with a better consumption experience.
Consumers are more drawn to food products that provide a good sensory experience.
Consumers satisfied with the taste, smell, texture, and appearance of the products they buy are more likely to make repeat purchases.
Sensory analysis is a scientific discipline that seeks to evaluate and measure how we perceive and prefer different products such as foods, beverages, and ingredients.
From the nuances of color and aroma to texture and taste, our comprehensive approach optimizes product formulation and development, ensuring a positive sensory experience for consumers.
Companies can seek our sensory analysis service in the following cases to transform their challenges into solutions that yield impactful results.
Lack of knowledge about consumer preferences.
Precise identification of market preferences and tastes.
Customer complaints about the taste, smell, texture, or appearance of products.
Identification of defects in products and an action plan for correction.
Low results in the launch and acceptance of new products appealing to consumers.
Development of new products with a better sensory profile based on the preferences of the target market.
Lack of differentiation in the market.
Identification of distinctive features for differentiation in the competitive market.
Need for the development of healthy products with a satisfying sensory profile.
Meeting the growing demand for healthy products that are appealing to consumers.
High production costs or difficulty in improving product quality without increasing costs.
Objective evaluation of sensory quality and attributes of new substitute ingredients.
We unravel the sensory complexities of your products using specialized methodologies and techniques, enabling you to make informed decisions through consumer insights.
Optimize the formulation of your products, ensuring a positive sensory experience and market acceptance.
Our services are tailored to companies throughout the food industry, catering to small and medium-sized enterprises as well as large multinational corporations.
We specialize in the categories of personal care, dental care, and household care.*
We guide our clients in identifying the specific services they truly need to establish stronger and more lasting connections with their consumers.
carmen.vazquez@sinergiasensorial.com
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